Come on. "Why? 'Cause I need it"? Best scene ever, right? Come on!
So you think of "Jaws" -- so that's the kind of stuff that, like, you know -- the investment of character, which is the stuff that really is inside the box, you know?
It's why when people do sequels, or rip off movies, you know, of a genre, they're ripping off the wrong thing.
You're not supposed to rip off the shark or the monster. You know, if you rip something off -- rip off the character.
Rip off the stuff that matters. I mean, look inside yourself and figure out what is inside you. Because ultimately, the mystery box is all of us.
So there's that. Then the distribution. What's a bigger mystery box than a movie theater? You know?
You go to the theater, you're just so excited to see anything. The moment the lights go down is often the best part.
And you're full of that amazing -- that feeling of excited anticipation.
And often, the movie's there and it's going, and then something happens and you go,
"Oh --", and then, "Mmm ..." When it's a great movie, you're along for the ride because you're willing to give yourself to it.
So to me, whether it's a TV, an iPod, computer, cell phone -- It's funny, I'm an -- as I said, Apple fanatic --
and one day, about a year or so ago, I was signing on online in the morning to watch Steve Jobs' keynote, because I always do.
And he came on, he was presenting the video iPod, and what was on the enormous iPod behind him? "Lost"! I had no idea! And I realized, holy shit, it'd come full circle.
The inspiration I get from the technology is now using the stuff that I do to sell technology. It's nuts!